Creative Commons announced the launch of a research study that will definy differences between commercial and noncommercial uses of content. The study will explore how the definitions of “commercial use” and “noncommercial use” are understood among various communities and in connection with a wide variety of content.
Eric Steuer, September 18th, 2008
San Francisco, California, USA — September 18, 2008
The nonprofit organization Creative Commons has launched a research study that will explore differences between commercial and noncommercial uses of content, as those uses are understood among various communities and in connection with a wide variety of content. Generous support for the study has been provided by the Andrew W. Mellon Foundation.
Creative Commons provides free copyright licenses to creators who want to give the public certain permissions to use their works, in advance and without the need for one-to-one contact between the user and the creator. “Noncommercial” or “NC” is one of four different license terms that creators may choose to apply to their Creative Commons-licensed content. Works distributed under a Creative Commons license including the NC term may be used by anyone for any purpose that is not “primarily intended for or directed toward commercial advantage or private monetary compensation,” provided the use also complies with the other terms of the license. Works distributed under a Creative Commons license without the NC term may additionally be used for commercial purposes, an option that promotes creative reuse in a broader range of contexts.
“The study has direct relevance to Creative Commons’ mission of providing free, flexible copyright licenses that are easy to understand and simple to use,” said Creative Commons CEO Joi Ito. “The NC term is a popular option for creators choosing a Creative Commons license, and that tells us the term meets a need. However, as exponentially increasing numbers of works are made available under CC licenses, we want to provide additional information for creators about the contexts in which the NC term may further or impede their intentions with respect to the works they choose to share, and we want to make sure that users clearly understand those intentions. We expect the study findings will help us do a better job of explaining the licenses and to improve them, where possible. We also hope the findings, which will be made publicly available, will contribute to better understanding of some of the complexities of digital distribution of content.”
Full original press release here.
