European Drinking Enviroments
In 1989, concerned about the growing evidence of the impact of hazardous environments on human health, WHO/Europe initiated the environment and health process to raise awareness and start collaboration between sectors - particularly the health and environment one - together through European ministerial conferences on environment and health: started in Frankfurt in 1989, followed by Helsinki in 1994 and London in 1999. The conference, held in Budapest in 2004, focused on children and launched the Children’s Environment and Health Action Plan for Europe to improve the protection of future generations.
As an intermediate milestone, an intergovernmental meeting (Vienna, Austria, 13-15 June 2007) reviewed the implementation of commitments made in Budapest. The next ministerial conference will be held in Italy in 2009.
Alcohol-related traffic deaths are at an all time high and is asking the countries to commit to the elimination of drunk driving.
According to the European Alcohol Action Plan 2000-2005, is fundamental to generate greater awareness of, provide education in, and build up support for public health policies that prevent harm from alcohol; reduce the risk of alcohol-related problems that may occur in the home, workplace, community or drinking environment; reduce both the breadth and depth of alcohol-related harm such as fatalities, accidents, violence, child abuse and neglect, and family crises; provide accessible and effective treatment for people with hazardous and harmful alcohol consumption and those with alcohol dependence;
provide greater protection from the pressure to drink for children, young people and those who choose not to drink alcohol.
Check the WHO Regional Office for Europe, Alcohol control database. And compare.
Nevertheless as every summer Italians Mass Media with lacks of summer news decide to rise the question of Alcohol-related traffic deaths related to the discoteque as the origin of all the problems. Not the lack of transport, the car advertising, the driving license, the lack of parents. And the Italian health Ministry answered to all of that with a new drink driving campaign.
I am not talking about the Peroni - license to drink and driving Valentino Rossi - advertising campaign. Infact Peroni Nastro Azzurro which was first brewed in 1963, premium export brand and the biggest selling Italian beer outside Italy is not italian anymore. The adverts and NADA parties take part to the southafrican SABMiller’s international expansion strategy for the brand, following the acquisition of Italian brewer Birra Peroni in 2003. c’è più gusto a (non) essere italiani
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Ilari Valbonesi @ July 19, 2007