The “I’m Feeling Lucky” button is the number 1 promotion vessel of the Google float.
It costs too much to the company to not agree with the analyses of Jacob Nielsen at the end of the post.
Brendan Newnam for Marketplace decided to find out why Google decide to maintain his “I’m Feeling Lucky” button, that forwarding directly the user to a website reduce the market, 1% less that means $110 million in lost ad frevenue.
The ‘I’m Feeling Lucky’ button on Google’s search page may cost the company up to $110 million in lost ad revenue every year according to a report on American Public Media’s Marketplace.
Marisa Mayer, Google’s vice president responsible for everything on the search page, says that ‘it’s possible just to become too dry, too corporate, too much about making money’ and the ‘I’m Feeling Lucky,’ button reminds you that ‘people here have personality.’
Web usability expert Jacob Nielsensays this expensive button serves another business purpose, and precisely to communicate: ‘Oh we’re just two kind of grad students hanging out and having a beer and having a grand old time,’ not you know, ‘We are 16,000 people working on undermining your privacy?
