SOS is the ongoing messaging campaign to empower individuals to combat the climate crisis and larger political movement behind Live Earth .
The SOS campaign’s identity and language is based on the international Morse code distress call: three dots, followed by three dashes, followed by three dots.
The SOS campaign is using a powerful multimedia platform - short films, television and radio PSAs, an interactive web experience, radio, television, mobile phones, books, Blogger Conference Call, the Live Earth concerts themselves – to trigger a mass-scale movement.
For example: Live Earth will be broadcast globally by MSN at LiveEarth.MSN.com on television and radio in more than 100 countries. MSN reaches infact 465 million unique visitors a month in 21 different languages: an unprecedented media architecture of global audience.
Media Madonna who has written a new song for the Live Earth, is only one of dozens of artists who have agreed to perform live in concerts in eight cities around the world on Link to Live Earth Concerts“>July 7 : AFIA, KON, Alicia Keys, Beastie Boys, Black Eyed Peas, Bloc Party, Blue King Brown, Bon Jovi, Chris Cornell, Corinne Bailey Ray, Crowded House, Damien Rice, Dave Matthews Band, David Gray, Duran Duran, Eskimo Joe, Fall Out Boy, Foo Fighters, Genesis, Ghost Writers, Jack Johnson, James Blunt, Jan Delay, John Butler Trio, John Legend, John Mayer, Katie Melua, Keane, Kelly Clarkson, KT Tunstall, Kumi Koda, Linkin Park, Ludacris, Madonna, Mana, Melissa Etheridge, Michael Mittermeier, Michael Nyman, Missy Higgins, Paolo Nutini, Paul Kelly, Razor Light, Reamonn, Red Hot Chili Peppers, Rihanna, Rip Slyme, Rize, Roger Cicero, Roger Waters, Sasha, Silbermond, Smashing Pumpkins, Sneaky Sound System, Snoop Dogg, Snow Patrol, The Police, Toni Colette, Wolfmother, Yellow Magic Orchestra.
“These 6,000 events are just the beginning,” Gore said. “If just one person from each event holds one of their own, we’ve doubled our reach. We think many more people will answer the call and help us spread the message of Live Earth even farther on July 7th and for long afterward.”
In the mean time Former U.S. Vice President, author of An Inconvenient Truth, the best-selling book on the threat of and solutions to global warming and the subject of the movie of the same title, won Oscar 2007 for Best Documentary.
