
I’ve been to Picnic 08 in Amsterdam, kindly invited by Planetart, that will have a big show on Friday at the final party of the festival.
The bad news news, although anyone knows about, because on Picnic program there was nearly nothing about Planetart activities, for the Picnic attenders is that on that night there won’t be the Tesla Coils show due to security problems.

The good news is there was the sun for three days.
Anyhow from the photo you see a little of the atmosphear there,fizzy and vibrant, in line with the talks: always brilliant and looking forward, with a lot of assertion and few questions. It’s a festival emotioned by technology.
Really well curated in all the details, a little bit tooo much..

Coming at picnic i thought it would be more focused on creativity, where it’s much more about making business with creativity or sometimes entertain guests.

A lot interesting talkers between them Adam Greenfield, that presented his idea of “Long here and Big Now”, about the explosion the time/place coordinates in or contemporary cities, Michael Tchao, general manager of the Nike Tech Lab, that presented the ideas of Nike to connect physical objects, the shoes, to online services and communities, talking a lot about “motivation within motivation”, so looking at technology as a force of motivation. ( to run and to use your running shoes…).
Today there was the director of Business Developmnent of Goggle Europe: the room was thrilled and also the presetators, that was always perfect, seemed a little bit nervous. My impression was that Google has a strong corporate message and she delivered it precisely. Then she did’nt tell anything really itneresting about Google. What was clear is that Goggle is betting on open platforms, letting the user decide how to use it and that’s good for them i think. I think their operationl keyword now is OPEN, meaning that they want to enter everywhere.
Besides the conferences i saw a lot of people having fun and joking, presenting a playful attitude to technology not so much critical.
The only critical content be found inside the free Books printed by Institute of Network Cultures, distribuited at the bookshop.
Then a part from the main room conference i think more interesting insights can be found in the other locations, where there were interesting and more foucsed speech about the impact of newtechnologies in Africa, about RFID, about digital art.

Talking about the e-art exhbition i found it a little bit too clean, I think it’s Picnic style this neat attitude, but personally it brings everything too much on the side of business and less of creativity.






