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Jobs vs Flash

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Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.

I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

First, there’s “Open”.

Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android’s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft’s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.

Second, there’s the “full web”.

Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

Third, there’s reliability, security and performance.

Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don’t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.

In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath. Who knows how it will perform?

Fourth, there’s battery life.

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

Fifth, there’s Touch.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.

Sixth, the most important reason.

Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn’t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

More Job’s Thoughts on Flash via Apple

Written by Luca

April 29th, 2010 at 3:37 pm

Posted in Design

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Failure as a Strategy

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Failure as a Strategy – Observations from Nicolas Nova from Jonathan Marks on Vimeo.

Written by Luca

February 19th, 2010 at 7:52 pm

Posted in Art, Culture

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Glitch Studies Manifesto

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Download the Glitch Studies Manifesto.

Written by Luca

February 19th, 2010 at 11:48 am

Posted in Art, Culture

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Pirate party flashmob against body scanner

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Written by Luca

January 12th, 2010 at 8:22 am

Posted in RELATIONS

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TrackMeNot

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TrackMeNot is a lightweight browser extension that helps protect web searchers from surveillance and data-profiling by search engines. It does so not by means of concealment or encryption (i.e. covering one’s tracks), but instead, paradoxically, by the opposite strategy: noise and obfuscation. With TrackMeNot, actual web searches, lost in a cloud of false leads, are essentially hidden in plain view. User-installed TrackMeNot works with the Firefox Browser and popular search engines (AOL, Yahoo!, Google, and MSN) and requires no 3rd-party servers or services.

TrackMeNot runs in Firefox as a low-priority background process that periodically issues randomized search-queries to popular search engines, e.g., AOL, Yahoo!, Google, and MSN. It hides users’ actual search trails in a cloud of ‘ghost’ queries, significantly increasing the difficulty of aggregating such data into accurate or identifying user profiles. To better simulate user behavior TrackMeNot uses a dynamic query mechanism to ‘evolve’ each client (uniquely) over time, parsing the results of its searches for ‘logical’ future query terms with which to replace those already used.

Written by Luca

October 17th, 2008 at 4:07 pm

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Gogblog – Opening

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LightMobile, a Wolkwagen Beetle covered with 1659 computerized lights


Radio Barkas, a live radio into half a car


the live revival of Verne’s imaginary by the Abacus Theatre

and more photos here

GOGBOT 2008 – Steampunk edition opened yesterday in Enschede.
First of all look at the photos and the videos to see how this media art festival encompass usual cultural events, deliberatevely mashing up every kind of genre, style, language, situating the whole main exhibition in Oude Markt, where the pieces presented create a world between Julius Verne and Alice in Wonderland, but framed in a quiet and central plaza of a classical town in Holland.
Among all this wizardry the ArcAttack Performance, which created the Singing Tesla Coils, a special technology that let them generate a electrifyng audio visual set.

In the same plaza there was the Kubic’s Cube installation of Pablo Ventura, presented also last July in ISEA 2008. This piece is constituted by a long aluminium robot that hangs from a ceiling and dance according to the music and the movement prepared by the artist. It’s interesting to note that due to sensors and randomic organization of the interations and of the movement the piece seems to live a independent life.

Inside the church in the middle of the plaza performed 02L, The Shaidon Effect, a musical wizard techno mash-up that brings motion tracking to the audience.

Taking advantage of the little dimension of the festival reign good time between all the people involved and also the locals seems to be interested by this strange kind of technological circus landed in town.
It’s a real steampunk festival, first of all because as Bruce Sterling wroted on the Steampunk Gogbot essay “steampunks are modern crafts people who are very into spreading the means and methods of  working in archaic technologies“, and now in Enschede it’s full of people the “know their job”.

Written by Luca

September 20th, 2008 at 12:51 pm

Faked Fireworks at Beijing Olympics

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A local Chinese newspaper, The Beijing Times, revealed some of the staggering fireworks at the opening of the Beijing Olympics were actually not fireworks, but computer graphics. According the the newspaper a 55-second sequence, which included a series of 28 giant footsteps made by fireworks, was created by a visual effects team.

One could argue this was a wise decision: unlike real fireworks visual effects don’t pollute the already smoggy Beijing atmosphere any further. However, confusingly the sequence of 28 footprints actually took place in the real ceremony. The organisers decided to fake the sequence because it would not ‘be accurately captured’ live.

To emulate the shot, the visual effects team even spoke to the Beijing meteorological office to ask them how to recreate the Beijing smog.

via http://www.nextnature.net/?p=2661

Written by Luca

September 12th, 2008 at 11:31 am

Posted in Uncategorized

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Rule issued for Beijing Olympic spectators

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In compliance with IOC requirements and common practice at previous Olympic Games, BOCOG has issued a rule that spectators must observe during the upcoming Olympic and Paralympic Games.

The rule is similar to that of the Sydney and Athens Olympic Games, placing caution on articles accompanying spectators and spectator behavior at the Olympic venues, said Zhang Zhenliang, vice-director of the Volunteer Department of BOCOG and chief of the Spectator Call Center for the Beijing Olympics, on Monday.

According to Zhang, the rule restricts articles and behavior that are not illegal but not in conformity with Olympic and Paralympic regulations and tend to interfere with order, venue environment and interests of athletes and other spectators; banned articles and behavior which are against current Chinese laws and regulations. Legal action may be taken against violators.

Restricted articles include hard-packed drink and food; fragile articles; musical instruments; carry-on bags, suitcases and handbags which are too big to carry to the seats; flags of countries and regions not participating either in the Beijing Olympic Games or Paralympic Games and other flags over two meters in length or over one meter in width; flag poles of over one meter in length; banners, leaflets, or posters; unauthorized professional videotaping equipments; knives, bats, long-handle umbrellas, long poles, sharp-ended stands for cameras and video cameras, and other objects that may cause harm and injury to people; animals (with the exception of guide dogs); vehicles (except for strollers and wheelchairs); unauthorized walky-talkies, loudspeakers, radios, laser devices or wireless devices that interfere with the electronic signals of the Olympic Games.

The rule deemed the following behavior as inappropriate: smoking at a non-smoking area; crossing over the guardrail; using umbrellas or standing up for a long period of time in the seating area, thus obstructing the field of vision of other spectators; and flash photography.

The rule banned weapons and equipment including guns, ammunition, crossbows, and daggers; fireworks, firecrackers and other flammable materials; corrosive chemicals and radioactive materials.

Written by Luca

July 14th, 2008 at 3:02 pm

Posted in Uncategorized

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