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A Greener Apple

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Steve Jobs responded today, with a letter on the company website, to the attack of Greenpeace, that started a campaign to ask Apple to become more green.

In a five pages counter-attack, Jobs declared that “Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.

Then he precisely define the actions that Apple is doing about environmental policies and recycling of toxic chemicals, explaining that they were not communicated so well.

Apple recycled 13 million pounds of e-waste in 2006, which is equal to 9.5% of the weight of all products Apple sold seven years earlier. They expect this percentage to grow to 13% in 2007, and to 20% in 2008. By 2010, they forecast recycling 19 million pounds of e-waste per year — nearly 30% of the product weight Apple sold seven years earlier.

Apple recycling chart

Then he even make some promises, telling that about the future that “today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon “footprint” of our products, and may have some interesting data and issues to share later this year.

I hope you are as delighted as I was when I first learned how far along Apple actually is in removing toxic chemicals from its products and recycling its older products. We apologize for leaving you in the dark for this long. Apple is already a leader in innovation and engineering, and we are applying these same talents to become an environmental leader. Based on our tangible actions and results over time, hopefully our customers, employees, shareholders and professional colleagues will all feel proud of our ongoing efforts to become a greener Apple.

Written by Luca

May 3rd, 2007 at 5:05 pm

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La dolce vita 2007

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foto CloseUp (Roma)

22 aprile 2007 alle 18:59 — Fonte: repubblica.it

Written by Ilari Valbonesi

April 27th, 2007 at 8:51 am

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Communication Graveyard

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Communication Graveyard

We Talk with Luigi Pagliarini, artist and art curator, that has inaugurated a personal piece called Communication Graveyard. The piece it’s inside a collecctive exhibition called Deambulatorios de una jornada, en el principio y el projecto Tindaya, produced by Centro de Arte Juan Ismael of Puerto Rosario and curated by the spanish critic Nilo Casares: this is a really particular art exhibiton, held on a desert island in the atlantic sea, in front of Africa, and it’s all about the relationship between natural and artificial, between ecosystem and human action, between art and landscape.

Communication Graveyard

ECO: how do you think that the relationship between the artist and the landscape has changed ?
PAGLIARINI: I think, shortly, that the relationship between the artist and the landscape has not changed much. What is changing, on the other hand, is the landscape. We moved to landscape situations that were relatively unthinkable a few decades ago. We switched from a material world to a virtual one. And I’m not thinking about cyberspace only, but about the micro world of chemistry, biology and genetics as well as macro worlds of the human exploration of the Cosmos and so on. Undoubtedly all that will change, not only the existing relationship between art and sceneries, but the interpretation of the meaning of such a relationship.

Communication Graveyard

E: In the DEAF 07 Conferences, an activist of Greenpeace has told that the western world sends to the “third world” at least 50 tons of technological trash per year, meanwhile the technology become old faster and faster every year. Since in your Communication Graveyard art piece you present the same themes, what do you think can be done? Who do you think
should do it?

P: Well, simpler than that, I am an artist not a politician and I do not like role confusion – very typical of our age where access to media and pop communication is much easier than in the past and induces many authors to act in a political way instead of an artistic one. And that’s a mistake, since art is more valuable. Therefore, me, as an artist, (or artivist, in this case) I can only try to let people point at the problem. Indeed, I think artists, like in a Zen practice, should let all of their energies converge to the analysis, the conceiving and the realization of the art piece. Of course, I could also come up with practical and political solutions – and I think there are many- right now. But, look, this is not my job. I, as an artist, try to elicit common people’s consciousness or unconsciousness on the social and human problems – in the way, for example, Orwell did. This is because I believe that consciousness and civic sense are still the most effective, ecological and painless solution to any malfunction in the human societies.

Communication Graveyard

E: It’s quite symptomatic that this kind of exhibition was organized on a desert island like Fuerteventura, near the African border, that as the Mega-cities Project’s report reminds us, it rappresent the baloance of our world, because for every “first world” city, there’s a “third world” city that will receive the trash. What do you think about this feedback process,
in which our trash is asked to become part of the developmental resources for the third world?

P: The initial idea was to build a Communication Graveyard for mobile phones only. This was because we buy around one million mobile phones per day and recycle very-very few. This was because my installation was going to be located in Africa, a continent where in some countries (such as Congo) there are new slaves that starve and dig lithium in caves only using their fingernails, with a gun machine pointed against their face. Because these men will never see the light anymore and because they will die in the mines, while we easily throw our mobile phones in the rubbish bin, incredibly polluting the earth and the sea, and condemning one more of them. Because I did intend to light up all of this, which is the main African problem (slavery and robbery). But this was not my only intention and there many other observation points and meaning of the Communication Graveyard, which might result less readable.
Anyway, to give you a direct answer, of course, yes. Eventually, when we’re not able to recycle (shall I say when it “costs” too much? or shall I say when it costs too much right now and we decide, therefore, to postpone the “bill” for the next generations?) we might want to donate the usable waste – because we also reverse the real rubbish, like for the radioactive waste – to the third world countries. But, again, I’m not a politician and, on the contrary, honestly, I feel that in this way we’re kind of washing our sense of guilt away. Indeed, I believe that we should try to let the third world catch up with the first one, both as cultural and economical independency. In my opinion, the mandatory goal is to let these people emancipate. We shouldn’t ask third world people to live in a perpetual second-hand state, because this would push them to abandon their own culture, roots, and traditions. That would force them to leave their countries again and again and to lose their dignity for good.

communication Graveyard

Written by Luca

April 23rd, 2007 at 5:41 pm

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Suit into Loot : Textile Recycling for Sustainable Development

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Suit into Loot
London Recycling and TRAID have teamed up to turn the contents of your wardrobe into funds sustainable development in some of the poorest regions of the world.
” If you still have those sixties platforms, that Starsky and Hutch cardigan or even those unworn fashion disasters that seemed a good idea at the time, this is your chance to have a clearout and know it will go to a good cause”.

The scheme called for quality cast-offs, from the long forgotten sixties platforms to the never worn Versace jacket that seemed a good idea at the time. By donating them to TRAID, London workers help to decrease the 700,000 tonnes of textile waste, which negatively contributes to climate change by going into landfill each year. The clothing is designated for sale in one of TRAID’s fashion-forward charity shops. Certain items are customised into new, one-off pieces and sold under the designer fashion label TRAID Remade, also available in TRAID’s retail outlets. Old suits are quite literally turned in to loot which is, in turn, put to good use by benefiting one of the overseas development projects that TRAID supports.

For more information : http://www.suitintoloot.org.uk/

Written by Ilari Valbonesi

April 20th, 2007 at 12:40 pm

Posted in Design

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Green Game: environmental policy game

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Green Company

CE Delft is a dutch that since 1978 helps governement, industries, and NGOs to develop innovative policy tools to tackle environmental problems. Particularly they use gaming/simulation situation to study the effects of policy used, to communicate the results and to moderate a dialogue between different parties.

For example they’ve developed Green Company, a game that highlights the points of interest surrounding the ‘greening’ of heating systems in homes and utility buildings. In the game, one to four new companies marketing novel, green heating solutions take on the establishment: the “Global Heating Company”. One player, representing the government, can support the GreenCompanies.

The aim of the game is to acquire a maximum slice of the heating market while retaining a healthy amount of working capital. The government’s aim is to reduce CO2 emissions. The ‘meta-aim’ of the game is to make the problematique more amenable to debate (there’s often far more involved than one might think).

And now they’ve joined an UNESCO project called Climate Game, a sort of MMPROG about envirmental issues, for children between 11-16. The message of the game is “Think Global, Act Local”, so to learn children how to influence climate change in a positive way.

Written by Luca

April 18th, 2007 at 2:41 pm

Posted in Design

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Greenpeace VS Apple

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greenmyapple

Jan Willem Dol of Greenpeace had a talk at the DEAF 07, in Rotterdam, to present the greenmyapple project. He said that the electronic life span was 6 years in 1997, just 2 years in 2005, and now we’re transfering to the poor world at least 50 tons a year of technological trash. And pollution is not just about trash but also in the production process.

They’re Greenpeace, and they want a fresh green Apple.

Right now, poison Apples full of chemicals (like toxic flame retardants, and polyvinyl chloride) are being sold worldwide. When they’re tossed, they usually end up at the fingertips of children in China, India and other developing-world countries. They dismantle them for parts, and are exposed to a dangerous toxic cocktail that threatens their health and the environment.

Recycling – Apple finally came around to a limited recycling program in the US, but they can do better. We want them to offer a comprehensive take-back and recycling program worldwide. Not just in the US or where Apple is legally compelled to.

greenmyapple

It’s time for Apple to use clean ingredients in all of its products, and to provide a free take-back program to reuse and recycle its products wherever they are sold. That means:

* Remove the worst toxic chemicals from all their products and production lines.
* Offer and promote free “take-back” for all their products everywhere they are sold.

And besides all, Jan Willem Dol said even that Apple is even the worst companyone about this issue, because first of all Greenpeace asked company like Lenovo, Sony and Apple to do something about take-back and recycling program, and other company actually did something, just Jobs did’nt even replky to more than 30.000 emails sended to him from disappointed aplle users.

And the story goes on…

Written by Luca

April 18th, 2007 at 11:34 am

Posted in Design

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Eco Summit 2007 Beijing, P.R.China

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ecosummit

From May 22 to 27 – Eco Summit 2007 hold in Bejiing will focus on integrative aspects of all ecological science and its application under the general theme of “Ecological Complexity and Sustainability: Challenges and Opportunities for 21st-Century’s Ecology”.

http://www.ecosummit2007.elsevier.com/program.htm

Ecological complexity and sustainability are becoming a core concept and instrument for improving our common future. The aim of this Eco Summit is to encourage a greater integration of both the natural and social sciences with the policy and decision-making community to develop a better understanding of the complex nature of ecological systems. This understanding will provide the basis for sustainable solutions to environmental problems, to meet the challenges raised from the Earth Summit (1992), the World Summit on Sustainable Development (2002), and the United Nations 2005 Millennium Review Summit.

目前,世界正在经历着快速的城市化、工业化和全球化。 全球变化的速度、范围和深度正在从局地、区域和全球等不同尺度直接影响人类赖以生存的生态系统。人类活动导致的水资源短缺、荒漠化加剧、土壤退化、温室效应及环境污染已经成为全球发展所面临的共同挑战。实现可持续发展的关键是依据生态学原理,对环境、经济、政策、社会、文化等因素之间的相互作用关系进行生态学的辨识、规划和管理。生态复杂性逐渐成为全球可持续发展领域的核心科学概念和工具。

第三届世界生态高峰会(EcoSummit 2007)的主题为“生态复杂性与可持续发展:21世纪生态学的机遇和挑战”。会议主要关注生态科学理论和应用研究的整合,包括自然科学、社会科学、及其与政策和决策的整合。会议的目的是推动人类对生态系统复杂性的理解,为解决可持续发展领域中急待解决的环境问题提供科学基础。

第三届世界生态高峰会期待得到全世界所有关注生态与可持续发展问题的组织、生态学家及实践者的广泛参与。期待整个生态学界表现出一致的理念和决心,尽最大的努力,利用生态学理论与方法,去应对1992年全球环境与发展峰会、2002年世界可持续发展峰会,以及联合国2005年千年项目峰会上提出的各项挑战。

第三届世界生态高峰会的学术交流形式主要包括:大会主题报告、专题学术研讨会,各种形式的口头发言、墙报展示及晚间学术活动。会议还将提供实地考察的机会。

本次峰会将邀请14位世界知名人士做主题报告。10多个Elsevier出版社的生态学相关杂志将从这次会议中选择论文出版专刊。大会通用语言为英语。

http://www.ecosummit2007.elsevier.com/program.htm

Written by Ilari Valbonesi

April 18th, 2007 at 10:45 am

Posted in Culture

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Arts & Ecology Symposium

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littlegreenbee-eater

Sharjah Biennial 8: Arts & Ecology Symposium
5-7 April 2007

Produced in partnership with the curatorial practice Latitudes, Arts & Ecology is programming a three day symposium at Sharjah Biennial 8. The symposium will draw from two years of research and activities on the Arts & Ecology programme, and No Way Back? an enquiry presented by and at the London School of Economics and Political Science with RSA and Arts Council England in December 06.

http://www.rsa.org.uk/

http://www.rsa.org.uk/acrobat/FINALSYMPOSIUMPROGRAMME.pdf

Written by Ilari Valbonesi

April 5th, 2007 at 12:35 pm

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